Welcome
to my curated collection of design work.
Explore the projects and reach out if you'd like to chat. I look forward to connecting with you!
Explore the projects and reach out when you're ready to chat. I look forward to connecting with you!
About Me
Creativity.
What started as a high school dream of designing for Mattel’s Barbie has grown into a career in marketing, communications, and graphic design. For more than a decade, Amy has led her own studio, A. Bailey Creative, helping businesses develop, clarify, and elevate their brands through thoughtful design and strategic marketing.
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Balance.
Outside of her professional life, Amy is a proud mom to three energetic boys and shares the wild ride with her wonderful husband. She loves spending time by the lake and currently serves as a Master Sergeant in the South Dakota Air National Guard.
Identity.
I create visual identities and carry them through marketing materials, digital communications, and websites—using both design and clear messaging to tell a brand's story and connect with their audience.
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Listening.
I begin by understanding each client’s brand, audience, and goals. After aligning on direction, I move forward with confidence while remaining communicative and collaborative throughout the process, ensuring every deliverable feels refined and true to the brand.
Storytelling.
I believe strong design helps a brand tell its story with clarity and confidence. When communication is done well, it not only builds trust–it shows how a product or service genuinely improves someone's experience.
Client Work
Rebranding and leading the creative direction for Southeast South Dakota Tourism, I showcase what makes the region a great place to visit through marketing campaigns, publications, and digital content.
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Riibe Outdoors needed a brand identity that reflected the professionalism of its guiding service. The logo and supporting graphics were extended across a website, print materials, and apparel to create a cohesive, modern brand.
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Lewis & Clark Resort relies on strong marketing to stay visible and attract new guests. The ongoing design and social media support I provide keeps the brand consistent across print, digital advertising, and social platforms.
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Yankton Seed House relies on a strong digital presence to stay connected with customers throughout the year. Ongoing website updates and content for Google Business, Facebook, and Instagram help keep their brand active, informative, and easy to find online.
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Empower Fitness wanted marketing that captured the energy and welcoming environment of its women-only fitness community. Marketing materials, event promotion, merchandise designs, and Meta ads helped attract new members and build awareness for the gym.
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Design Services
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From logos to full brand kits, I create new or refreshed visual identities that help businesses clearly express their personality and what they offer.
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I love to take emails to the next level by creating visually engaging layouts that share a brand’s message in a clear, fun, and scroll-friendly way.
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Brands are even more fun when they're displayed on something you can use, share, and sell! From apparel to gear, I can work with companies to get custom designs created.
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Some of my favorite projects are the largest ones! Murals, vehicle graphics, billboards, and museum-style displays bring stories, brands, and communities to life in public spaces.